When Facebook and Twitter first arrived on the scene they were seen as a bit of a passing craze, something teenagers used to post pictures of their meals and nights out, or a way to search for long lost friends. There weren’t many who though it was going to be something that could benefit business – but oh, how we have been proved wrong, with 2 billion of 3 billion internet users having active social media accounts! This huge number of Social media users makes it easy to reach large amounts of people easily, making it not only a marketing giant but also offering businesses valuable data about their customers at either a low cost, or completely free.
1. Customer Insights
Social media lets you gain massive amounts of customer data in a very short amount of time. This is really useful for small businesses who previously had very limited ways of gathering detailed information on their customers. Each day with over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram there is a lot that can be learned. If you are actively engaging on social media you can gather relevant customer data and use that information to make smarter business decisions which is priceless. You can find out information on your customers such as their age, gender, their jobs, their interests, whether they use a Pc or a mobile phone, what day or even what time of day they are on-line, and many more.
2. Increase Brand Awareness & Loyalty
When you have a presence on social media, your customers can find and connect with you, making it much easier to build a relationship with them. The key to social media today is engagement. By connecting with your customers socially, you’re more likely to increase customer retention and brand loyalty as you will be building relationships and therefore trusted more. The Social Habit conducted a study that shows that 53 percent of Americans who follow brands on social are more loyal to those brands. Other surveys have proven that people are more likely to buy a product or service after a personal recommendation – and that includes recommendations made on social media.
3. Run Targeted Ads
A great way to promote your business and distribute content at a relatively low cost is by advertising on social media. They also offer powerful targeting options so that you can reach the right audience. For example, you can run an ad campaign on LinkedIn, here you can segment by things like location, company, job title, gender, age and more. If you run a Facebook ad, you can target based on location, demographics, interests, behaviours, and connections. Social media advertising also allows you to track and measure the performance of your social ads – all things for which you previously needed an agency to do for you.
4. Increase Website Traffic & Ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Social media helps you direct people to your website, but importantly the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows you on twitter retweets your post, it’s more likely to rank higher in Google for your specific keywords.
5. Competitor Insight
Social media lets you become a great detective – to discover all sorts of key information about your competitors. You can look at your competitors pages to find out who their followers are, who they follow and so on. You can even check reviews on platforms such as Facebook, have a look at their feedback and so much more. This kind of intelligence allows you to make strategic business decisions, and stay ahead of the game.
6. Geotarget Content
As its name suggests, geotargeting is a great way to be specific when sending your message out to an audience based on their location. Whether your ideal customers are located down the street, across the country or around the world, social media’s geo-targeting enables you to reach the audience that best fits the scope of your business and its aspirations. You can reach both broad and specific audiences through a combination of local, national and international level geo-targeting ads on social media.
Social media platforms such as Facebook and Twitter have tools that allow you to communicate different content to your different audiences based on their geographic location.
7. Build Relationships
Social media isn’t about bombarding people with your sales pitch, it’s a two-way channel where you can build and develop relationships. A great example is how social media allows tourism brands to create dialogue with travelers. They can create relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising couldn’t ever achieve.
Social media is a goldmine for ways that will help you to grow your business significantly. By using social media to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it.
Should you need any help in setting up your social media accounts, we would love to help you. Give us a call on 07949 188923 or email us at [email protected]
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