7 Books every online business owner should read

7 Books every online business owner should read


If your’e an online business owner you are also an influencer whether you realise it or not. If you do business online, you’ve already gathered a few people or a few thousand people around you who are helping you to achieve influencer status.
If you’re like me then you will have had to learn a lot on your own, and for me that has been through reading a lot of books, soaking up a lot of knowledge, and taking and using the best bits from those books. Many of the books I have read have been written by people who have already achieved what we are all trying to achieve – and been hugely successful and inspirational.
Look around the bestseller lists and there are so many books that you could read to help you achieve your business goals. So I thought it might be useful to produce a couple of posts and share the books that have helped me the most over the last few years.
There are some older books that are still extremely relevant today but these are mostly newer books that are up to date and really relevant. The authors of these books have already acheived influencer status in a big way so I’ve found it really useful to pay attention to their words.

1. The Ultimate Sales Machine – Chet Holmes

I fell in love with this book whilst on holiday in Spain. I read to it twice on holiday and have re-read around 4 times in the last few years.
There’s so much information in the book that is brilliant for online entrepreneurs.
I love the concept of the stadium pitch and it’s something EVERYONE should know about.
Also there’s a huge takeaway about education based marketing and why it’s so important.

You can get a copy of the book here:

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

2. Blue Ocean Strategy – W. Chan Kim & Renée Mauborgne

I found it a little difficult to get into at first but I persevered and now love the whole concept of Blue Ocean Strategy. The authors argue that lasting success comes not from battling competitors but from creating “blue oceans”–untapped new market spaces ripe for growth. Their Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools anyone can use to create and capture their own blue oceans
It really made me think about my own business and how I was competing a marketplace filled with the same type of companies.

You can get a copy of the book here:
Blue Ocean Strategy, Expanded Edition

3. DotCom Secrets – Russell Brunson

I am a huge fan of Russell’s and that is because what he shares is all about what has worked for him. He is someone who is in the trenches and getting stuff done.
In this book he explains the whole concept of funnels and why they are so important in business.
My business really took off when I started using the information in this book and I think yours will too. You’ll love it!

Get your free copy of DotCom Secrets here (just pay postage)

4. Launch – Jeff Walker

Jeff Walker is well known in the internet marketing circle and has made more millionaires than anybody else online with his Product Launch Formula.
This book lays out exactly what the product launch formula is all about and a lot more.
I love the information he provides in this book and is a must read for every influencer.
You can grab a copy of the book here:
Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams

5. Jab Jab Jab Right Hook – Gary Vaynerchuck

Everyone who is trying to make it online should read this book.
I’ve watched Gary grow over the years and watch his youtube channel on a daily basis. he is perhaps the most honest, no bullshit entrepreneur on the net.
The advice in this book is just pure gold and should be required reading for every entrepreneur.

Get your copy of the book here
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World


6. Ogilvy on Advertising by David Ogilvy

Sometimes also the old ones are the best ones! Many people today have their minds closed to lessons from the past but when it comes to advertising and creating a marketing message, there is so much to be learned from David Ogilvy – the Brit became established as the No.1 Ad Man in the World.
This book taught me so much about how to sell in print, how to use direct mail effectively (Ogilvy described it as “my first love and secret weapon”) and there are so many examples in here that I have used in one way or another over the last decade.
You know the old question: “If you could choose four dinner party guests, dead or alive, who would they be?” Well, I promise you, David Ogilvy would be on my list.
Get your copy of the book here:
Ogilvy on Advertising

7. The Copywriting Sourcebook – Andy Maslen

Another old favourite, and this is a quick step-by-step guide with layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also has the templates for 13 of the most common copywriting tasks to make your copy even more effective and speedy to produce.

Get your copy of the book here
The Copywriting Sourcebook: How to Write Better Copy, Faster – For Everything from Ads to Websites

Have you read any of these? What would you add to this list as a must-read?


  1. Fantatical Prospecting by Jen Blount

  2. Oops – Jeb Blount

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